Michael Rincon
Gaming UGC Creator
Short form content for game studios across console, PC and mobile.
Creator led game content that performs on the feed and in the ad account.
About
I'm a gamer first and a creator second, which is exactly why my content lands.
I've spent years across indie roguelikes, deckbuilders and tactical RPGs and I know what makes a player stop scrolling, because I'm the player scrolling. I make short form content for games: gameplay clips, reaction hooks, first impression videos, tier lists, meta breakdowns and ad style creative that can be plugged straight into a paid account.
I create for studios who want content that feels native to the feed, not another polished trailer that gets skipped. Every video is built around a hook, a reason to keep watching, and a reason to download.
- Gaming UGC Creator for console, PC and mobile
- Native short form built for TikTok, Reels and Shorts
- Hook first structure, made for retention and conversion
- Delivers organic ready clips and ad ready creative from the same session
- Full vertical, captioned, safe with sound on or sound off
- Usage rights and Spark Ads whitelisting available
Genres and Platforms
I create for every corner of the industry.
Different genres need different content. A survival builder needs progression and payoff. A shooter needs a clip in the first two seconds. A mobile strategy title needs the "wait, this is actually deep" reveal. I build the angle around the game instead of forcing a template onto it.
How I Make Videos That Perform
I don't guess. I build to the metrics studios actually get judged on.
Hook rate
The first two seconds decide the video. I open on motion, stakes or a claim, never on a logo or a slow pan.
Hold rate and retention
I structure for the drop off curve: a reason to stay at three seconds, a turn at the midpoint, a payoff before the loop. Watch time is what gets a video pushed, and what makes a paid creative cheap.
IPM and CPI
Ad style creative is built to drive the install, not the impression. Clear value prop, visible gameplay, and a CTA that tells the viewer exactly what to do next.
Testing volume
One video is a guess. I deliver multiple hook variants on the same body so you can test into a winner instead of betting on one cut.
Native format discipline
9:16, captions burned in, safe zones respected for UI, audio that works muted and unmuted, and pacing that matches the platform instead of fighting it.
Creative angles I build fromFirst impressions. POV and "day one vs day thirty." Tier lists and rankings. Meta and build breakdowns. Tips the average player doesn't know. Reaction to a clutch or a fail. F2P vs spender comparisons. "I played X hours so you don't have to." Nostalgia and callback hooks. Genre comparison, as in "if you liked [GAME], play this."
What I Deliver
Creator page content
Short form clips posted natively to a dedicated page built around your game. Consistent output, built for the algorithm, designed to compound.
Ad style creative
UGC style videos built for paid. Led by the hook, driven by a clear CTA, ready to drop into Meta, TikTok Ads or Google App Campaigns.
Hook variants
Additional openers on the same video body so you can test which angle wins before you scale spend.
Usage rights
Full commercial rights available so you can run, repurpose and whitelist the content.
Whitelisting and Spark Ads
Run the content as an ad from my creator account. Keeps the native feel and the social proof intact while you buy reach.
Packages: 1, 3, 5, 10 or 20 videos
Work Samples
Concept work. These are spec pieces, content I created for games I play, built to the same standard I'd deliver on a paid brief.
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Let's make content your players actually watch.